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Hooked. How To Build Habit-Forming Products

Hooked. How To Build Habit-Forming Products

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Author

Nir Eyal / Нир Эяль

Dimension

138x204mm (5,4'x8')

ISBN

9780241184837

Format

Hardcover

Language

English

Page Count

256

Publisher

Penguin

Year of book publication

2014

Hooked. How To Build Habit-Forming Products

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?

Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour.Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest and the Bible App.

SPECIFICATIONS:

Author:Nir Eyal - Нир Эяль

Publisher:Penguin

Language:English

Publication Date:2014

Number of pages:256 pst

Format:Hardcover

Width:138 mm / 5,4'

Height:204 mm / 8'

Weight:337 g

ISBN:9780241184837

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