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The Art Of Innovation: Lessons In Creativity From IDEO, America's Leading Design Firm

The Art Of Innovation: Lessons In Creativity From IDEO, America's Leading Design Firm

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Author

Tom Kelly / Том Келли

Dimension

130x200mm (5,1'x7,9')

ISBN

9781781256145

Format

Paperback

Language

English

Page Count

320

Publisher

Profile Books

Year of book publication

2016

The Art Of Innovation: Lessons In Creativity From IDEO, America's Leading Design Firm

There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

SPECIFICATIONS:

Author:Tom Kelly - Том Келли

Publisher:Profile Books

Language:English

Publication Date:2016

Number of pages:320 pst

Format:Paperback

Width:130 mm / 5,1'

Height:200 mm / 7,9'

Weight:260 g

ISBN:9781781256145

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