The Lean Startup

THE INTERNATIONAL BESTSELLING SENSATION

'The Lean Startup changes everything.' - Harvard Business Review

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Most new businesses fail. But most of those failures are preventable.

The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched.

Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late.

With over a million copies sold across the globe, now is your time to think Lean.

'Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company' - Financial Times, Philip Delves Broughton

'Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles' - Dan Heath, coauthor of Switch and Made to Stick

'If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book' - Randy Komisar, founding director of TiVo

'The Lean Startup will change the way we think about entrepreneurship' - Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

SPECIFICATIONS:

Author:Eric Rice - Эрик Райс

Publisher:Penguin, Portfolio

Language:English

Publication Date:2011

Number of pages:336 pst

Format:Paperback

Width:153 mm / 6'

Height:234 mm / 9,2'

Weight:407 g

ISBN:9780670921607