How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B And Luxury Brands

This book will change the way you think about marketing forever. Following the success of international bestseller How Brands Grow: What Marketers Dont Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

SPECIFICATIONS:

Author:Bryon Sharp, Jenny Romaniuk - Брайон Шарп, Дженни Романюк

Publisher:Oxford University Press

Language:English

Publication Date:2021

Number of pages:256 pst

Format:Hardcover

Width:162 mm / 6,4'

Height:235 mm / 9,3'

Weight:520 g

ISBN:9780190330026