Working Backwards: Insights, Stories, And Secrets From Inside Amazon

An insider's view of Amazon, perfect for leaders who want to succeed in 21st-century business.

‘Essential for any leader in any industry’ – Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.

Through their wealth of experience they offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size.

‘Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of twenty-first-century management and leadership’ – Forbes

‘Gives us the story as it developed at the time – and that is probably worth the cover price of the book in itself’ – Financial Times

'Working Backwards should be read by anyone interested in the real thing – the principles, processes and practices of 21st-century management and leadership' - Forbes

SPECIFICATIONS:

Author:Bill Carr, Colin Bryar - Билл Карр, Колин Брайар

Publisher:Pan Macmillan

Language:English

Publication Date:2022

Number of pages:304 pst

Format:Paperback

Width:130 mm / 5,1'

Height:197 mm / 7,8'

Weight:212 g

ISBN:9781529033847