Logo Design Love: A Guide To Creating Iconic Brand Identities
Logo Design Love: A Guide To Creating Iconic Brand Identities
Share
Author
Author
David Airey / Дэвид Эйри
Dimension
Dimension
181x230mm (7,1'x9,1')
ISBN
ISBN
9780321985200
Format
Format
Paperback
Language
Language
English
Page Count
Page Count
Publisher
Publisher
Longman (Pearson Education)
Year of book publication
Year of book publication
2014
Logo Design Love: A Guide To Creating Iconic Brand Identities
Completely updated and expanded, the second edition of David Airey’s Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.
In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects–including sketches and final results of his own successful designs–he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you’ll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
SPECIFICATIONS:
Author:David Airey - Дэвид Эйри
Publisher:Longman (Pearson Education)
Language:English
Publication Date:2014
Format:Paperback
Width:181 mm / 7,1'
Height:230 mm / 9,1'
Weight:360 g
ISBN:9780321985200