Laws Of UX. Using Psychology To Design Better Products & Services
Laws Of UX. Using Psychology To Design Better Products & Services
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Author
Author
John Jablonsky / Джон Яблонски
Dimension
Dimension
153x228mm (6'x9')
ISBN
ISBN
9781492055310
Format
Format
Paperback
Language
Language
English
Page Count
Page Count
150
Publisher
Publisher
O'Reilly Media
Year of book publication
Year of book publication
2020
Laws Of UX. Using Psychology To Design Better Products & Services
An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the 'blueprint' of how humans perceive and process the world around them.
This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.
You’ll learn:
How aesthetically pleasing design creates positive responses
The principles from psychology most useful for designers
How these psychology principles relate to UX heuristics
Predictive models including Fitts’s law, Jakob’s law, and Hick’s law
Ethical implications of using psychology in design
A framework for applying these principles
SPECIFICATIONS:
Author:John Jablonsky - Джон Яблонски
Publisher:O'Reilly Media
Language:English
Publication Date:2020
Number of pages:150 pst
Format:Paperback
Width:153 mm / 6'
Height:228 mm / 9'
Weight:280 g
Illustrations:Colored
ISBN:9781492055310