The Cold Start Problem. How To Start And Scale Network Effects

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem - by harnessing the hidden power of network effects. Drawing on interviews with the founders of Uber, LinkedIn, Airbnb and Zoom, Andrew Chen reveals how any start-up can launch, scale and thrive.

SPECIFICATIONS:

Author:Andrew Chen - Эндрю Чен

Publisher:Penguin

Language:English

Publication Date:2023

Number of pages:400 pst

Format:Paperback

Width:127 mm / 5'

Height:198 mm / 7,8'

Weight:278 g

ISBN:9781847942791