Emotion By Design: Creative Leadership Lessons From A Life At Nike

• How did Nike go from being a small sneaker brand to the world's most revered company?
• Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
• And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.

SPECIFICATIONS:

Author:Greg Hoffman - Грег Хоффман

Publisher:Penguin

Language:English

Publication Date:2023

Number of pages:304 pst

Format:Paperback

Width:129 mm / 5,1'

Height:198 mm / 7,8'

Weight:213 g

ISBN:9781847943569