Mascot. Mascots In Contemporary Graphic Design

The work within this book celebrates the use of mascots in contemporary graphic design. Co-opted to help sell or promote anything from tech companies and financial organisations to burger chains, record fairs and publishers, the use of mascots seems to be as popular as ever. Part of their charm is their variety. Simple and playful or sophisticated and current, mascots are fun characters that manage to put a smile on your face and simultaneously stand for something – injecting meaning and playfulness into a brand and creating a lasting impression.

SPECIFICATIONS:

Author:John Dowling - Джон Доулинг

Publisher:Counter-Print

Language:English

Publication Date:2022

Number of pages:176 pst

Format:Paperback

Width:185 mm / 7,3'

Height:245 mm / 9,6'

Weight:620 g

Illustrations:Colored

ISBN:9781915392046