Deep Purpose. The Heart And Soul Of High-Performance Companies
Deep Purpose. The Heart And Soul Of High-Performance Companies
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Author
Author
Ranjay Gulati / Ранджай Гулати
Dimension
Dimension
162x240mm (6,4'x9,4')
ISBN
ISBN
9780241513392
Format
Format
Hardcover
Language
Language
English
Page Count
Page Count
304
Publisher
Publisher
Penguin
Year of book publication
Year of book publication
2022
Deep Purpose. The Heart And Soul Of High-Performance Companies
Distinguished Harvard Business School professor Ranjay Gulati takes readers inside some of the world's most purposeful companies to understand the secrets to their success
Few business topics have aroused more skepticism in recent years than the notion of corporate purpose, and for good reason. Too many companies deploy purpose as a promotional vehicle to make themselves feel virtuous and to look good to the outside world. Some have only foggy ideas about what purpose is and conflate it with strategy and other concepts like 'mission', 'vision' and 'values'. Even well-intentioned leaders don't understand purpose's full potential and engage with it half-heartedly and superficially.
Having conducted extensive field research and interviewed leadership at purpose-oriented companies including Etsy, Lego and Microsoft, Ranjay Gulati reveals the fatal mistakes leaders unwittingly make when attempting to implement a reason for being. Moreover, he shows how companies can embed purpose much more deeply, delivering impressive performance benefits that reward customers, suppliers, employees, shareholders and communities alike. To get this right, leaders must fundamentally change not only how they execute purpose but also how they conceive of and relate to it. They must practice what Gulati calls deep purpose, furthering each organisation's reason for being more intensely, thoughtfully and comprehensively than ever before.
As he argues, a deeper engagement with purpose can serve as a radically new operating system, enhancing performance while also delivering meaningful benefits to society. It's the kind of inspired thinking that businesses - and the rest of us - urgently need.
SPECIFICATIONS:
Author:Ranjay Gulati - Ранджай Гулати
Publisher:Penguin
Language:English
Publication Date:2022
Number of pages:304 pst
Format:Hardcover
Width:162 mm / 6,4'
Height:240 mm / 9,4'
Weight:517 g
ISBN:9780241513392