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The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing

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Author

Al Rees, Jack Trout / Эл Рис, Джек Траут

Dimension

128x196mm (5'x7,7')

ISBN

9781861976109

Format

Paperback

Language

English

Page Count

160

Publisher

Profile Books

Year of book publication

1994

The 22 Immutable Laws Of Marketing

Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

SPECIFICATIONS:

Author:Al Rees, Jack Trout - Эл Рис, Джек Траут

Publisher:Profile Books

Language:English

Publication Date:1994

Number of pages:160 pst

Format:Paperback

Width:128 mm / 5'

Height:196 mm / 7,7'

Weight:133 g

ISBN:9781861976109

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