{"product_id":"20648041","title":"The Product Manager's Survival Guide, Second Edition: Everything You Need To Know To Succeed As A Product Manager","description":"\u003ch1\u003e\u003cstrong\u003e\u003ccenter\u003eThe Product Manager's Survival Guide, Second Edition: Everything You Need To Know To Succeed As A Product Manager\u003c\/center\u003e\u003c\/strong\u003e\u003c\/h1\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA brilliant guide for product managers – updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword!\u003c\/b\u003e\u003cbr\u003e\u003ci\u003eThe Product Manager’s Survival Guide\u003c\/i\u003e has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world.\u003cbr\u003eSteven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. \u003ci\u003eThe Product Manager’s Survival Guide\u003c\/i\u003e, Second Edition includes:\u003cbr\u003e•NEW tools to assess product management acumen•NEW methodologies and tools for assessing and improving product strategy•NEW and updated chapters on people, processes, and products that create unique customer experiences•NEW ways to think about phased and agile product development\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003eStephen Haynes - Стивен Хейнс\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003eMcGraw-Hill\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003eEnglish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e2019\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e288 pst\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003eHardcover\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e158 mm \/ 6,2'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e236 mm \/ 9,3'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e517 g\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e9781260135237\u003c\/p\u003e","brand":"McGraw-Hill","offers":[{"title":"Default Title","offer_id":46016174948490,"sku":"20648041","price":82.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/1070\/6314\/files\/The_Product_Manager_s_Survival_Guide_Second_Edition_Everything_You_Need_To_Know_To_Succeed_As_A_Product_Manager_Stephen_Haynes_-_9781260135237-1.jpg?v=1737399652","url":"https:\/\/bookstoreint.com\/products\/20648041","provider":"Bookstore International","version":"1.0","type":"link"}