{"product_id":"20267260","title":"Analyzing Media Messages: Using Quantitate Content Analysis In Research","description":"\u003ch1\u003e\u003cstrong\u003e\u003ccenter\u003eAnalyzing Media Messages: Using Quantitate Content Analysis In Research\u003c\/center\u003e\u003c\/strong\u003e\u003c\/h1\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThe fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research.\u003c\/p\u003e\u003cp\u003eReaders will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout.\u003c\/p\u003e\u003cp\u003eThis is an essential text for content analysis courses in communication and media studies programs at all levels, as well as a useful supplementary text in more general research methods courses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ch2\u003e\u003cstrong\u003eSPECIFICATIONS:\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003eBrendan R. Watson, Daniel Riffa, Jennet Lavjoy, Stephen Lacey - Брендан Р. Уотсон, Дэниел Риффе, Дженнетт Лавджой, Стивен Лэйси\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003eTaylor \u0026amp; Francis\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003eEnglish\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePublication Date:\u003c\/strong\u003e2023\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNumber of pages:\u003c\/strong\u003e232 pst\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003ePaperback\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWidth:\u003c\/strong\u003e152 mm \/ 6'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHeight:\u003c\/strong\u003e229 mm \/ 9'\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e444 g\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN:\u003c\/strong\u003e9781032264677\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":45935139160202,"sku":"20267260","price":152.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0643\/1070\/6314\/files\/Analyzing_Media_Messages_Using_Quantitate_Content_Analysis_In_Research_Brendan_R._Watson_Daniel_Riffa_Jennet_Lavjoy_Stephen_Lacey_-_..jpg?v=1738492288","url":"https:\/\/bookstoreint.com\/products\/20267260","provider":"Bookstore International","version":"1.0","type":"link"}